The Secret Ingredient For Your Brand

 
 

GUEST WRITER

 
 
 

Amber Brannon is a small-town girl and a big-time people person, a lover of beautiful design and a possible coffee-choco-holic. She was born in Germany, raised in an Ohio cornfield town, attended design school in Dayon, Ohio and now is a self-proclaimed southerner. Amber has quickly made Nashville home and worked in the Nashville ad agency world for 4.5 years and finally made the leap out on her own last September. #GirlbossStatus! Now she is fully embracing the freelancer lifestyle with creating her own schedule, work attire is now workout clothes and taking advantage of traveling with “workcations”! Amber has a great love for design, but a bigger love for people with her tagline “I design with heart, for people with heart.” Follow her on Instagram at @ambrandesign and visit her website for more beautiful designs at amberbrannondesign.com!


 
 

Branding as a solo-female entrepreneur is a whirlwind. It’s about perfectly crafting an experience that makes your target audience feel just the right mixture of emotions AND lets your personality flow into that… oh, AND it needs to be visually appealing.

I’m here to help you build a solid brand, with or without having a large budget for it. I am going to reveal the game-changing secret ingredient that will make your brand stand out. It’s YOU!

Yep, it’s about to get reaaaal personal. Branding your business, and staying on brand, is like a daily personality check. Why personality check, you ask? Because girlfriend, I hate to break it to ya.. but you are your walking brand, everyday. *everyone gasps in awe*

We sometimes have a perfect logo, a solid color palette and want to move forward with expanding a brand, but feel totally lost. This is where your personality comes in. What sets you apart? Who is your audience? Why would someone want to work with you over Joe-Schmoe down the street? But seriously, are you letting your unique personality do it’s job for your business? #deep

Your brand is the way you communicate to others at the grocery store, the way you comment on your friends Instagram posts, the way you dress to visit clients, and yes, even the way you love on others.

Branding is more than having a nice logo, it’s how you treat the people you encounter everyday, because you never know who could be your next client!

I always struggled with my brand until recently when I had a potential client visit my Instagram. He said “Wow, you’ve got a killer brand.” When I asked what he liked about it, his answer changed my perspective on what successful branding really is. He said “I feel like I know you from your positive encouraging Instagram posts. You’re so transparent and full of energy. I want to be friends with you and I definitely want to work with you!” Boom. There it was. Everything I was working to convey in my business was being nailed down simply by letting my personality shine through in my Instagram posts. That’s branding—just being your best, brightest self!

If you’re still struggling to find your direction, I recommend taking the personality quiz and using the words to describe you almost as your core values. As you continue posting online, corresponding via email, and taking client calls, you should always make sure you’re reflecting your core values!

In closing, stay true to your heart, personality and dream clients—and make sure your brand follows suit! If you need help creating the visual part of your brand, connect with me at Amber Brannon Design (link: http://amberbrannondesign.com/) to learn more about my branding packages!

 

 
Sarah Hale